2018年全球航空节中国峰会
英国·伦敦
2018年9月5日
全球航空节中国峰会是由国际航空研究院（Institute for Aviation Research , IAR）与英国全球航空节合作举办的会议，本次峰会是国际航空研究院在全球航空节上首次主办“IAR中国航空峰会”分论坛。作为伦敦全球航空节的重要分论坛之一，中国峰会是世界级航空节中首次以中国为主题的分论坛。
本次会议吸引了大量国际知名航空公司高层参会，并受到参会代表的高度好评，全球航空节组委会特邀IAR在2019年再次独家主办航空节的中国峰会。
中国峰会致力于通过使得中国航空业代表分享中国航空知识与经验，让中国航空能够与世界对话；通过世界级航空活动的平台，让世界更好地了解中国航空。
每年9月于英国伦敦举办的全球航空节（World Aviation Festival），由“全球低成本航空峰会”发展而来，至今已成功举办十五届，包含航空IT、零售、营销等近十个主题会议及展会，是全球航空业界规模最大、最注重前沿与创新的航空盛会之一，众多业界领袖常年参会发言。
IAR是专注于航空及相关产业研究的非盈利性独立智库，注册于英国慈善委员会，依托全球智力，聚焦中国市场。
更多信息请参见：www.instituteforaviation.org
更多信息请参见：www.instituteforaviation.org
CAPSE（民航旅客服务测评，Civil Aviation Passenger Service Evaluation）于2012年正式成立，作为独立的第三方民航服务测评机构，CAPSE以“倾听旅客声音，提升服务价值”为目标,专注提供民航服务数据咨询及服务解决方案。
Major issues and trends facing the airline industry in China
中国航空业面临的主要趋势及重要议题
- What are the key regulatory framework of aviation policy in China? 中国航空市场政策关键要点是什么？
- How does the aviation policy affect the strategy and development of major Chinese airlines and airports? 航空政策对于中国航司、机场战略发展的影响有哪些？
- How do consumer trends, economic growth and government policy in China impact the Chinese aviation market and how is it likely to impact future trends? 中国的消费趋势、经济发展、政策变化等对中国航空市场现状以及未来发展趋势的影响是怎样的？
LEI Zheng, President, Institute for Aviation Research
雷铮 国际航空研究院 院长Challenges and opportunities for low-cost carriers in the Greater China market
低成本航空在大中华区市场的机遇与挑战
- What are the major challenges faced by LCCs in the Greater China region?
低成本航空在大中华区市场面临的主要挑战
- What are the main opportunities?
低成本航空在大中华区市场面临的主要机遇
- What will be the biggest changes for LCCs in China in the next 5 years and why?
中国低成本航空未来五年的重大变革及其原因
Jonathan Hutt, Commercial Director, Hong Kong Express
Jonathan Hutt 香港快运 商务总监Gaining competitiveness in the Chinese low-cost market – the case of Lucky Air
在中国低成本航空市场获得竞争优势——祥鹏航空案例
- Given constraints at major airports in China and lack of secondary airports, what strategies have been used by Lucky Air to gain market share? 在主要机场受到限制和二线机场缺乏的背景下，祥鹏航空利用什么战略获得市场份额？
- How does Lucky Air view aviation market development in China in the next few years? 祥鹏航空如何看待中国未来几年的航空市场发展？
- Is there a future for low-cost long haul in the Chinese market? 未来中国是否有长航线低成本航空的发展空间？
陈明琼，市场总监，祥鹏航空
Pioneering next generation journeys
引领下一代出行
- The aviation industry has witnessed a number of major “disruptions” over the past 40 years which have fundamentally changed the nature of the industry 航空业发展的四十年来经历过很多“扰乱”，但这些事件从根本上改变着航空业
- We are currently going through what is likely to be the biggest disruption in aviation history, driven by technology 我们现在正在经历着一个航空业历史上很大的改变，这个改变时由技术驱动的
- In order to succeed, airports and airlines need to work much closer together to understand and service the needs of the modern customer 为了成功，很多机场和航空公司需要更加紧密地合作去了解现代消费者的需求
- A number of initiatives will be presented on how London Stansted airport is working to understand and service customer needs through technology 我将展示一些伦敦斯坦斯特德机场努力了解旅客需求的技术方法
- In addition, the presentation will focus on how airports and airlines can work together to create airport hosted virtual interline alliances, bypassing the traditional interline model, and creating connectivity and sales opportunities between both full service and low cost airlines, facilitated by London Stansted airport 另外，本次的展示将关注机场和航空公司是如何紧密连接打造机场领导的虚拟中转联盟，绕过传统的中转莫斯，创造一种新的全服务航空公司和低成本航空公司的连接和销售机会
Panel discussion: Facilitated passenger self-connectivity: is it the way forward for airlines to improve load factor and gain profitability in the Chinese market?
小组讨论：促进旅客自助中转——在中国市场，这是否是航空公司提升客座率获取利润的有效途径？
- How could full service airlines and low-cost carriers cooperate together using new technology platforms, giving agility and flexibility in connecting networks and increasing load factors?
全服务和低成本航空公司如何运用新技术开展合作，以实现灵活便捷的中转网络并提升客座率？
- How do we effectively move passengers & bags, whilst maintaining cost effective operations, IT solutions and general production costs?
在维持具有成本效益的运行、IT解决方案和整体生产的情况下，如何有效地运送旅客及行李？
- How could win-win airline-airline partnerships be created and facilitated by airports?
双赢的航空公司伙伴关系如何构建？机场在其中如何起到促进作用？
- What are the major obstacles for facilitated passenger self-connectivity?
推动旅客自助中转的主要障碍有哪些？
- Is airport facilitated passenger self-connection a particularly useful strategy for foreign airlines gaining traffic in a market where they are not able to find a traditional interlining partner?
当外航在市场上无法寻找到传统联营伙伴时，由机场主导的旅客自助中转是否是其提升客流的有效策略？
Jonathan Hutt, Commercial Director, Hong Kong Express
Jonathan Hutt 香港快运 商务总监
Zhihang Chi, VP & General Manager, North America, Air China
池志航 国航 北美地区总经理
Guy Stephenson, Chief Commercial Officer, Gatwick Airport
Guy Stephenson 盖威克机场 首席商务官
Engaging travellers using an integrated digital platform
运用一体化数字平台吸引旅客
- What makes HNA HiApp a unique platform as compared to traditional OTA?
与传统OTP相比，是什么使得HNA HiApp成为独特的平台？
- What are the main challenges in integrating different aspects of businesses within HNA Group on the HiApp platform?
将海航集团不同业务板块整合进HiApp平台所面临的主要挑战有哪些？
- How can rising digital channels be utilised for value-added services?
高速成长的数字渠道如何用于增值服务？
WANG Zheng, CEO, HNA HiApp
王正 HiAPP CEOHow Chinese airlines can supercharge their big data strategy to boost profits？
中国航空公司如何推进其大数据策略以提升收益？
- Technology provides airlines with a treasure trove of data, and Chinese airlines have access to some of the best passenger data in the world.
科技为航空公司提供了数据宝藏，而中国航空公司又拥有部分全球最好的旅客数据
- Discover how Chinese airlines have recognised the opportunity and are using big data to increase margin, revenue and profits.
探寻中国航空公司如何识别机遇并利用大数据提升收益
An online travel platform for the airline industry
航空业的线上旅行平台
- What is unique about Alibaba’s online travel platform?
阿里巴巴的线上旅行平台有何独到之处？
- How does the online travel platform create value for airlines?
线上旅行平台如何为航空公司创造价值？
- How could the online travel platform enhance passenger travel experience?
线上旅行平台如何提升旅客出行体验？
Jerry Hu, VP, Alibaba Group
胡臣杰 阿里巴巴集团副总裁Reshaping airline distribution channels through digital technology
通过数字技术重塑航空公司分销渠道
- How could an airline pursue ancillary revenue growth while retaining cost discipline?
航空公司在保持成本水平的同时如何获取辅营收入的增长？
- What patterns are emerging in online booking?
在线预定出现了什么样的模式？
- How could airlines develop a personalised product/service to engage with travellers?
航空公司如何开发定制化的产品或服务从而与旅客深度互动？
Panel discussion: Developing an integrated digital platform to engage with travellers on their end-to-end journey
小组讨论：开发一体化数字平台，与旅客在旅途全过程进行互动
- What role is mobile playing now and what potential is there moving forward?
移动通讯在当前扮演了怎样的角色？在未来还有怎样的潜力？
- What are the current status of applications of Big Data and Artificial Intelligence in the Chinese airline industry?
大数据和人工智能在中国航空业的应用现状如何？
- Which channels are reshaping travel distribution in China?
哪一渠道正在重塑中国旅行市场分销？
- How does social media affect Chinese consumers’ traveller behaviour?
社交媒体如何影响中国消费者的出行行为？
- What are the major trends shifting towards more comprehensive travel apps in the Chinese market?
中国市场出行app发展的主要趋势？
- How could airlines and IT companies driving business growth through partnership?
航空公司和IT公司如何通过合作关系驱动业务增长？
WANG Zheng, CEO, HNA HiApp
王正 HiApp CEO
Jerry Hu, VP, Alibaba Group
胡臣杰 阿里巴巴集团 副总裁
Jointly Presented by CAPSE and IAR
由CAPSE与IAR联合颁奖
IAR与CAPSE合作在国际航空节上为全球多家航空公司颁发了“中国旅游奖”（China Travel Awards），这是IAR与CAPSE首次在国际性民航会议上为全球航空公司颁发该奖项。
中国旅游奖是从中国旅客角度出发评定的奖项，为了表彰给中国旅客带来优质服务的全球旅游服务商而设立，依据旅客出行全流程的服务点评数据进行测评分析从而产生各项奖项的归属。
在本届中国旅游奖颁奖典礼上，IAR与CAPSE颁发旅行交通领域（民航）的两项大奖，分别围绕机上餐食和机上娱乐两项对旅客飞行体验极为重要的指标开展，针对从中国飞往北美、欧洲、大洋洲、东南亚、东北亚五个国际区域的航班旅客调研数据评选出“最佳机上餐食”奖和“最佳机上娱乐”奖。
中国峰会现场 中国航空旅行奖
